How to Develop a Brain Training Mobile App like Lumosity?

Our brain is arguably the most intricate machine ever created. To keep it running smoothly, we engage in various exercises and routines, like learning new skills or solving puzzles.

However, modern life presents numerous distractions, such as smartphones and TVs, which diminish our attention span and memory retention.

Our memory is like a muscle—to keep its readiness for daily tasks, we need to strengthen it. However, this doesn’t mean you need to visit a therapist. Fortunately, with the rise of smartphones, memory exercise applications have become more accessible than ever before, which helps an individual to improve their memory and cognitive capabilities.

Scientifically designed brain training apps like Lumosity can solve this problem. They target specific areas of the brain to manage negative emotions like fear, while also promoting mental well-being and cognitive ability. Consequently, brain training apps have gained traction among older demographics worried about cognitive decline.

What is a Brain Training App?

A Brain Training App is an application developed to boost cognitive functions and enhance mental wellness via an array of captivating exercises and games.

The development of these brain training apps is based on the principles of neuroplasticity, which emphasizes the brain’s ability to adapt and restructure itself in reaction to internal and external stimuli and interactions.

Users can avail of the customized training regimes, typically commencing with evaluations to review their cognitive proficiencies and deficiencies.

If you too want to build a brain training app like Lumosity then sit tight because this is going to be a long and rewarding read. But before we move forward, let’s talk about Lumosity.

Brain Training App Market Size and Growth:

• According to Coherent Market Insights, the global Brain Training Apps market is projected to reach USD $30,511.9 Million by 2028, exhibiting a CAGR of 23.0% between 2021 and 2028.
• Business Research Insights estimates that the projected value global Brain Training market may reach USD $68,887.2 Million by 2032, with an astonishing CAGR of 23.58% during the forecast period.

Market Segmentation:

• By App Type: Visual, Auditory, Memory, Logic, Attention, Multi-domain
• By End-User Type: Adults, Children, Seniors, and Senior Citizens.

Key Drivers for Growth:

• Rising awareness of brain health and the potential benefits of cognitive training exercises.
• Increasing adoption of smartphones and tablets, making brain training apps readily accessible.
• Growing geriatric population with a focus on maintaining cognitive function.
• Integration with wearable technology for personalized training experiences.

We have numerous brain training applications on both the Google Play Store and the Apple App Store. Among them, Lumosity stands out as one of the most renowned brain-training mobile apps across both smartphone platforms.

Backed by extensive research from its team of scientists, Lumosity offers a promising solution to the challenges of modern life.

Conceptualized and developed by Lumos Labs, Inc., this app has garnered extensive acclaim for its focus on neuroplasticity, the brain’s remarkable capacity for adaptation and reorganization.

If you’re interested in developing a brain training app akin to Lumosity, settle in for an informative and fulfilling journey ahead.

However, before delving further, let’s delve into Lumosity itself.

What Exactly is Lumosity?

Lumosity is a free-to-download application that offers in-app purchases. The free version requires you to play three games daily, whereas the Premium version removes these restrictions. Before diving into other assessments, users begin with a 10-minute test of their current cognitive skills.

Through tracking progress, players can observe their improvement over time, establishing patterns that enhance cognitive functions like memory and attention. Lumosity tracks users’ daily activities, providing insights into their effectiveness over time and aiding in the development of learning patterns to boost brain activity.

Now, let’s look at Lumosity’s statistics:

• Lumosity boasts a user base exceeding 100 million in more than 190 countries.
• In November 2020 alone, Lumosity garnered over 100,000 downloads.
• The revenue generated by Lumosity in November 2020 amounted to $400,000.
• The app is available in English, French, Spanish, German, Portuguese, Korean, and Japanese languages.
• The app comes with 40+ activities and 60+ interactive games.
• It offers challenges for memory, speed, logic, problem-solving, math, language, and more.

These stats showcase the app’s potential and the market demand for such platforms.

How Does Lumosity Work?

Lumosity prompts users to register for the app, offering options to use either their email or social media accounts, such as Facebook. The subsequent steps include:

Upon successful registration, users undergo a beginner’s test assessing their current cognitive and mental capacities. Lessons and brain-training games are then tailored based on these scores. For free-access users, completion of the test grants access to three brain-training games daily, each lasting 10 minutes.

These games can be played sequentially. Paid users enjoy unlimited access to Lumosity’s brain training games, all of which focus on visual learning, known for their ability to captivate learners for extended periods, making it an optimal learning method.

The profile section displays users’ names, scores, number of games played, rewards, and current level, crucial for tracking progress.

In addition to its core business model, Lumosity offers social media integration, enabling users to invite friends to the mobile app and share their progress on social media platforms. This infuses a competitive spirit among users, facilitating quicker progression to higher levels.

In a broad sense, Lumosity is a well-designed and feature-rich brain training mobile app. Perhaps that’s why it is so popular among its users.

If you want to create a brain training mobile app like Lumosity, you should follow a similar approach. Keep reading to find out what that approach is, and by the end of this blog, you’ll know.

How to Create an App Like Lumosity?

Building such an app isn’t a simple task. It requires following numerous essential steps to ensure its success.

Here we have outlined 9 crucial steps you need to follow to create an app like Lumosity.

Let’s delve into them!

1. Explore the Market and Business In-Depth

Conduct a thorough market analysis to understand the current landscape. Identify the needs your brain training app will address and offer a comprehensive solution. Research the following:

• Who are your competitors?
• What strategies do they use?
• What are their strengths and weaknesses?
• What is their unique selling point?

By answering these questions, you can avoid common pitfalls, adopt effective strategies, and develop a unique approach to stand out in a crowded market of brain training apps.

2. Define Your Pitch and Target Audience

Clearly articulate the purpose of your app and how it differs from your website and other offerings. Simplifying your vision into a concise statement is crucial for success.

Consider the following:

• What will be the app’s main feature?
• Why will people want to use it?
• How does it add value compared to a web version?
• What business goals will it help you achieve?
• Who is your target audience?
• What are the needs and desires of this audience?

Answering these questions honestly will help you focus on essential features and target the right audience, ensuring you don’t waste resources on unnecessary elements or misdirected marketing efforts.

3. Scientific Foundation and Expert Collaboration

Ensure your app’s solid scientific foundation by partnering with renowned cognitive psychologists and neuroscientists. Keep abreast of cutting-edge cognitive training research and integrate evidence-backed methodologies into your app through expert collaboration

4. Choose the Features and Functions for Your App

The features and functionality of an app are crucial to its success. To create an app like Lumosity, here are some essential features to consider:

Features of App like Lumosity

Features for Users

• Account Setup and Login: Users can sign up and log in to access personalized experiences, track progress, and unlock premium features.
• Initial Assessment: Users take a test to understand their cognitive strengths and weaknesses, helping us create personalized training plans.
• Customized Training: We create tailored training programs based on the assessment results, which adjust as users progress.
• Progress Tracking: Users can see how their cognitive abilities improve over time, getting insights into where they excel and where they can improve.
• Leaderboards and Achievements: Users can compete with others and earn badges for hitting milestones, encouraging friendly competition and motivation.
• Profile Management: Users can personalize their profiles, track achievements, and adjust preferences for a more tailored experience.
• Notifications: We keep users updated on new games, challenges, and community news to keep engagement high.
• Daily Reminders: Users receive prompts to do daily brain training exercises, helping them build a habit of regular practice.
• Variety of Games: We offer a range of fun games focusing on memory, attention, language, and problem-solving to keep things interesting.
• Adjustable Difficulty: Game difficulty changes based on user performance, ensuring they’re always challenged but not overwhelmed.

Features for Administrators

• User Management: Admins can handle user accounts, control who can do what, and deal with any user-related problems.
• Content Management: Manage and update the games, exercises, and training stuff to keep things fresh and useful.
• Analytics Dashboard: Check out detailed stats on how users are interacting with the app, what they like, and how well everything’s working.
• Performance Monitoring: Keep an eye on how the app is doing overall, find and fix any slowdowns, and make sure it’s running smoothly.
• Help and Support: Review feedback from users, answer their questions, and make improvements based on their suggestions.
• Security: Make sure the app is secure, so users’ info stays safe and meets all the rules.
• App updates and maintenance: Make sure the app stays up to date with new features, fixes for any problems, and improvements to make it even better.
• Community Engagement: Join in on forums, sort out any issues, and help build a friendly community.
• Notifications Settings: Decide when and what messages users get in the app, like updates or new challenges.
• User Insights and Reports: Review detailed reports on how users are progressing, what they’ve achieved, and how engaged they are, to make informed decisions.
• Subscription Management: Admins are responsible for overseeing the subscription system, setting prices, and ensuring that premium users have a smooth experience.
• Experts Collaboration: Collaborate with cognitive psychologists and specialists to guarantee the scientific accuracy and effectiveness of brain-training programs.
• Data and Trends analysis: Study user data to spot trends, preferences, and areas where the app can be improved.

Advanced Features

• Neuro Feedback Integration: Integrate real-time neurofeedback to offer users insights into their brain activity during training sessions. This feature promotes self-awareness and boosts engagement.
• AI-Powered Personalization: Utilize AI algorithms to continuously assess user performance and dynamically adjust training plans. This ensures a tailored and adaptable experience.
• Virtual Reality (VR) Training: Merge virtual reality technology to craft immersive cognitive training experiences. VR enhances user engagement and simulates intricate real-world scenarios for training.
• Biometric Data Integration: Incorporate biometric sensors to gather additional data like heart rate variability or eye tracking, providing a comprehensive understanding of the user’s cognitive response.
• Multi-Modal Training: Blend various cognitive modalities in a single training session, allowing users to address multiple cognitive skills concurrently for a thorough training experience.
• Cross-Device Synchronization: Facilitate seamless synchronization across multiple devices, enabling users to switch between smartphones, tablets, and desktops while maintaining a consistent training experience.
• Predictive Analysis for Cognitive Health: Employ predictive analytics to evaluate potential cognitive health risks and recommend personalized training interventions proactively to mitigate those risks.
• Voice Interaction and Commands: Integrate voice recognition technology for hands-free interaction, empowering users to navigate the app, initiate training sessions, or receive feedback using voice commands.
• Augmented Reality (AR) Elements: Introduce AR elements within games or exercises to overlay cognitive challenges onto the user’s real-world environment, adding complexity and engagement.
• Advanced Gamification Techniques: Elevate gamification elements with features like dynamic storytelling, intricate narratives, and interactive game environments for a richer experience.

5. Define Your App’s Monetization Model

Your app can serve various purposes within your business. It can generate direct revenue, attract an audience, support other aspects of your marketing strategy, and enhance your brand’s presence.

Consider what role you want your app to play in your overall business plan. If generating direct revenue is your goal, here are some common app monetization models to consider:

• Freemium Apps – These apps are free to download but have limited features or services. Users can unlock additional features through in-app purchases.
• Paid (Premium) Apps – Users must buy these apps upfront from the app store. This model requires your app to have a clear value proposition to justify the cost compared to free alternatives.
• In-App Purchases – This model involves selling digital or physical goods within the app, using it as a platform for mobile commerce.
• Subscriptions – Similar to freemium apps, but with the added benefit of generating recurring revenue. Users pay a regular fee to access premium features or content.
• In-App Advertising – This is an easy model for users since it doesn’t require them to spend money. However, it’s crucial to balance ad placement to ensure it doesn’t disrupt the user experience.

Choose the model that best aligns with your business goals and the role you want your app to play.

6. Plan Your Marketing Strategy

One of the key factors in making your app successful is how you plan to market it. This involves advertising, PR, activities before launching, reaching out to people, and having a good web presence. Even though it might seem early to think about marketing before you’ve started developing your app, creating buzz around your product before its available can pay off in the long run.

First, think about your branding – how will your app stand out from others? This includes your name, colors, logo, and the way you communicate. Make sure your branding is consistent across all platforms where your app will be available.

Identify your platforms –

• Where does it primarily engage with your target audience?
• Is it through social media or email that they’re more accessible?
• Do they prefer written content over video?
• How much time do they typically spend on mobile devices?

Next, figure out where your target audience spends most of their time.

• Do they use social media, email, or prefer written content over videos?
• How much time do they spend on mobile devices?

Lastly, focus on creating content and reaching out to your audience.

When it’s time to launch, these steps will make promoting your app easier, and you’ll already have an interested audience.

7. Plan for App Store Optimization (ASO)

Your market analysis, unique features, and promotional strategies will influence how well your app performs in app stores. It’s important to follow the guidelines and best practices of app stores and optimize your app’s graphics, features, and purpose.

The main elements for app store optimization include the app name, keywords, logo, screenshots, app description, and preview video.

8. Resources engagement and Development

To build anticipation for your app’s release, announce the launch date early and start consultations with your team. This will help you plan and set deadlines for different stages of development, such as defining the app, mapping features, prototyping, Technology Stack, coding, and testing.

Knowing what resources you have early on will prevent delays later in the project.

9. Ensure App Security

If your app collects personal information from users, you need to have terms of service in place to protect their data. Seek legal advice if necessary and implement security measures to safeguard user information.

Your users’ data is valuable, so make sure you have processes in place to handle and store it securely. By addressing these steps early on, you’ll be better prepared for the app development process and launch without any issues.

Top Brain Training Apps Similar to Lumosity

In the market, we have numerous Apps like Lumosity.

• Peak: Similar to a fitness coach for your brain, Peak provides various cognitive exercises aimed at improving memory, attention, and problem-solving skills. Just as you work out your body, this app ensures your brain stays in top condition.

• Elevate: Embark on a journey with Elevate to unlock your brain’s full potential. With a focus on enhancing skills like memory, focus, and math, this app makes brain training engaging and rewarding, akin to following a treasure map to cognitive excellence.

• Ten Percent Happier: Centered on mindfulness and meditation, this app aids users in cultivating mental well-being. It offers guided meditations, mindfulness exercises, and expert talks, it helps reduce stress, enhance focus, and promote happiness.

• Buddhify: Acting as your mindfulness companion, Buddhify guides you through daily challenges, providing support for finding peace and balance. With a variety of meditation practices, it’s like having a personal mindfulness coach always at your fingertips.

Name of the app	Features	Play Store Link	App Store Link
Lumosity	Multiple Language Support Social Media Integration Push Notification Rewards
Elevate	Flexible Training Performance Tracking Unlimited Access 40+ Games
Ten Percent Happier	All the Meditation Courses Meditation Reminder Notification Understandable 4.8 Star Rating
Buddhify	Easily share images Low in Cost Available for Android & IOS User Friendly

Cost to Create an App Like Lumosity

Creating a brain training mobile application similar to Lumosity encompasses various factors that influence the overall development expenses. These factors include app complexity, feature set, design complexity, platform selection (iOS, Android, or both), and the geographical location of the development team.

Typically, the cost to create an app like Lumosity might commence at approximately $40-50,000 for a basic version but could surpass $100,000 for enhanced functionalities and cross-platform compatibility.

The app development cost includes aspects such as UI/UX design, programming, app testing, and project management. It’s also essential to budget for marketing and ongoing maintenance post-launch.

However, obtaining a precise cost estimate necessitates thorough discussions with a software development firm to delve into particulars like server expenses, third-party integrations, and real-time data synchronization capabilities.

Development Stage	Basic App (hours)	Advanced App (hours)
UI/UX Design	100	$160
Coding	120	$200
App Testing	100	$160
Project Management	60	$120
Marketing and Launch	100	$160
Post-Launch Maintenance	120	$200
Total time to Develop	600	$1000

Based on the time allocation mentioned earlier, the development of a basic Brain Training mobile app may require anywhere from 600 to 1000 hours.

In addition to the factors mentioned above, another significant determinant impacting development expenses is the location of the mobile app development company and its designers.

App development companies based in the US/UK typically charge between $60 and $200 per hour; those in Eastern Europe range from $50 to $150 per hour, while companies and developers in India offer more economical rates, ranging from $20 to $60 per hour.

Choosing India for your dating app development process could total approximately $40,000 to $60,000. Moreover, the inclusion of more features in your mobile application could further increase the app development cost. Nevertheless, this investment ensures the delivery of a high-quality, robust, and feature-rich application for your business.

Conclusion

Building an app like Lumosity demands a thoughtful understanding of cognitive training science, meticulous strategizing and design, and a dedicated focus on user engagement and motivation.

By integrating personalized training regimes, impactful cognitive drills, gamified features, and consistently refining based on user input, you can fashion a brain training application that not only enhances users’ cognitive faculties but also delivers an enjoyable and fulfilling journey.

We hope the information provided in this blog will help you decide to develop your own Brain Training app. If you are seeking a professional brain training app development company, contact Arka Softwares.

We would be delighted to assist you.