How Salesforce Commerce Cloud can transform your eCommerce Business

E-commerce is gaining unprecedented momentum as a force that can transform the global economy. The growing digitalization has ensured healthy growth of the online market vis-à-vis the conventional markets.

This makes it important for any business to build and implement a robust online marketing strategy since the traditional brick-and-mortar stores are unable to handle bulk sales and services.

Over the last few years, enterprises are gradually adopting e-commerce to enhance the capabilities of their business. An enterprise can avail various advantages by having an e-commerce website, such as no geographical limitations, low financial investment, 24/7/365 potential income, less operational cost and travel time, promotions, campaigns, etc.

We have multiple platforms in the market, that offer solutions for e-commerce like Shopify (best suited for boutique shops), BigCommerce (suitable for small businesses), Magento, etc.

However, the equation has been changed once Salesforce acquired Demandware in 2016. Since then, Salesforce Commerce Cloud has attained massive popularity.

In this blog, we will help you understand the key features, pros, and cons of Salesforce Commerce Cloud and how it can transform your e-commerce business effectively.

What is Salesforce Commerce Cloud? 

Salesforce Commerce Cloud​ is a leading B2B and B2C commerce solution. It is a cloud-based, multi-tenant commerce platform that permits enterprises to develop unified and intelligent buying experiences across all channels — social, web, store, and mobile.

Commerce Cloud aids enterprises launch products sooner, growing rapidly, and grasping more consumers. It leverages the capability of  Salesforce Cloud technology, which helps you to build innovative and interactive customer experiences that enhance brand loyalty and improve conversions.

It comes with next-generation AI (artificial intelligence) that enables you to infuse a higher level of personalization without employing dedicated data scientists. 

Is Salesforce Commerce Cloud B2C or B2B?

Salesforce Commerce Cloud offers two core products  —B2C Commerce and B2B Commerce. Various types of organizations can utilize these products to avail the benefit of SFCC’s leading e-commerce solutions.

B2C Commerce –

It empowers organizations to develop customized buying experiences on both mobile and websites. It enables retailers to launch multiple websites and manage them within a unified space. B2C Commerce is overtly designed to interact with prospective customers via email and social media.

B2B Commerce –

It offers the capability and features to manage large orders, complex shipping functions, faster and secure checkouts for business customers. This platform aids small and large enterprises to scale efficiently and quickly while providing customers with streamlined and personalized experiences online.

Prominent Features of Salesforce Commerce Cloud 

Salesforce Commerce Cloud comes with a plethora of market-leading features, that can transform any e-commerce business. Here we are highlighting the most prominent features of SFCC.

Auto Upgradation –

SFCC is a SaaS platform, it keeps on adding innovative features and functionalities in the background. These capabilities are available via the administration panel, which can be accessed and utilized without any technical assistance.

Product Roadmap –

It is a strategic alignment of your business objectives and Salesforce organization capabilities. It acts as a guide that ensures your organization does the right thing at the right time. It enables your business to focus on the solution’s functions and drive sales and growth for your e-commerce site. 

Full Range Cloud Services –

Salesforce Commerce Cloud is equipped with a wide range of Salesforce Marketing SaaS and CRM services that can be integrated into the solution set.

Scalability –

SFCC can easily handle the massive traffic spikes and user demand without upfront user planning. If the platform observes a sudden increase in user demand, It scales immediately and makes necessary provisioning to accommodate additional requirements.

Mobile Optimization –

In today’s digital world, a mobile-optimized eCommerce store plays a critical role in attracting customers and offering them a seamless buying experience. Commerce Cloud uses cutting-edge technology and tools to implement a mobile-optimized approach, which not only streamlines but enhances the customer experience.

Einstein AI –

It is Salesforce’s artificial intelligence platform embedded in Salesforce Commerce Cloud. It provides a suite of AI-powered capabilities to assist businesses to give customers a highly personalized shopping experience.

Read Also: – Top Reasons To Choose Salesforce For Your Business

Multi-Site management –

Multisite management allows the creation of multiple sites and the management under a single window. With this, regional teams can develop sites accordingly with the reference point of the global site

Product management –

This feature helps product managers to steadily work on managing, improving, and evolving multiple Salesforce offerings and products. It helps a business to get the most value out of Commerce Cloud, which ultimately improves sales and customer experience.

Reports and Dashboards –

This feature fulfills the analytical requirements of a business. It converts the business requirement into Visual representations like tables, graphs, funnels charts, Pie Charts, gauges, metrics, scatter charts, and so on.

Campaign management –

It helps the marketing team to measure, track, and manage your marketing campaigns. SFCC campaign offers an efficient method to embed your salesforce marketing initiatives with the opportunities and leads that are generated as an outcome.

Benefits of Salesforce Commerce Cloud for businesses

Enhanced Market/Customer Prediction to Enjoy a Competitive Edge –

Einstein AI provides unmatched capabilities that help enterprises completely transform the traditional strategies, tools, and platforms to attain cutting-edge eCommerce efficiency and competency.  

Einstein AI helps your business to offer the most relevant products to customers at various touchpoints. It also automates a plethora of e-commerce functions that save time, cost, and effort for your organization.

It offers real-time predictions, data-based insights,  and streamlined workflows that help businesses to attain sustainable success and prosper.

Einstein AI empowers businesses to decrease the time to market, improves the performance and achieve an upper hand over their peers, and have a leading edge in the market.

Sophisticated Tools for Multiple Objectives –

Salesforce Commerce Cloud comes with highly sophisticated marketing tools for developing and promoting brand awareness and building brand loyalty in the market. Businesses can utilize this tool to exponentially enhance their marketing campaigns by directing the efforts in the correct direction that improves RoI and Sales.

SFCC helps businesses to identify and connect with prospect customers and deliver them the relevant product at the correct time. This accurate orchestration between product, customer, and timing can help increase the conversion rates significantly.

Mobile-friendly Approach –

The ever-increasing global digitalization and heavily increased usage of mobile phones have made it necessary for growth-oriented e-commerce organizations to augment the digital stores for bringing an exceptional mobile experience for end-users.

Salesforce Commerce Cloud is developed to facilitate and emphasize the mobile-first experience that enables enterprises to connect with their worldwide mobile audiences and improve sales opportunities effectively and efficiently. 

Exceptional Customer Support –

There is no doubt that Salesforce has become the world’s #1 CRM platform. It is renowned for providing round-the-clock and adequate customer support for all of its clients and ensuring their businesses function efficiently and smoothly.

Salesforce Commerce Cloud support consultants are known for providing world-class training to the staff members of an organization. This ensures quick resolution of comprehensive issues that range from up-gradation of security patches to fix the codes all together. 

Storefront Globalization –

This is an area where Salesforce Commerce Cloud outclasses its competitors. It provides an ability to manage multiple storefronts from a unified interface which allows enterprises to gain absolute control on their global branches.

This high-end storefront internationalization capability enables your business to manage multiple languages, processes, cultures, and currencies without any technical and physical constraints. In case of any technical snag, the Salesforce consultants can offer round-the-clock support to prevent any business downtime.

Easy Content Management –

In this ever-competitive world of B2C and B2B commerce, it is important for a business to have a visually pleasing website to stay relevant. With Commerce Page Designer, creating a stunning e-commerce website doesn’t have to be an arduous task.

Commerce Page Designer’s easy-to-use capabilities allow marketers and merchandisers to design engaging and immersive e-commerce experiences without coding programs.

It offers in-built tools and templates, that can help you convert complex data into highly customized content such as landing pages, look books, and promotional banners, all in a matter of a few seconds without taking assistance from a 3rd party agency.

You must opt for Salesforce Commerce Sales Cloud if :

• You want to recommend the best products to customers while generating predictions for merchants. 
• Your business shares optimized content across various platforms in multiple languages
• You are planning to run reports along with A/B testing
• You want to run successful and effective promotions
• Your business is planning to launch email, social media, and paid advertising campaigns
• You want to manage your corporate social media profiles
• You want to automate routine merchandising functions
• Your business requires well-analyzed commerce insights to enhance conversions
• You want to craft a highly customized shopping experience for your consumers.

Salesforce Commerce Sales Cloud – Potential Challenges your Business may face 

Although it is quite easy to implement the Commerce Sales Cloud for your business, you may experience a couple of challenges in this process. Here we have listed some of the challenges : 

• Your organization may not utilize all features of the software.
• The customer service function may not respond instantly to user requests.
• Switching over could lead to sales loss if not tool is implemented efficiently.
• The developers, who are not explicitly trained in SFCC, may face challenges in understanding the programming language.
• It may prove costly for less profitable and smaller businesses.
• You may observe various Inconsistencies across the user interface.

Conclusion

Salesforce Commerce Cloud is a highly erudite platform that is developed to deliver a robust and dynamic marketing solution to enterprises. It helps B2C and B2B enterprises to connect effectively with their individual and institutional customers via omnichannel interaction methods. 

Moreover, the availability of various Salesforce Commerce Cloud Partners also enables enterprises to harness the power of the commerce cloud and also enhance their functionality by integrating the 3rd party applications with their existing technology and infrastructure.

Businesses can use the B2B and B2C products to ensure their client enjoy the best digital solutions to launch, grow, and manage their promotional and marketing efforts to improve sales.

The decision to pick Salesforce Commerce completely depends upon the type of your business, its priorities, the degree of customization needed, and the level of agility the user expects in the platform. 

If you are looking for a professional Salesforce Commerce Cloud Services, then Arka Softwares is your best bet. We are a seasoned certified  Salesforce consultant based in India, that offers end-to-end customization services to develop applications that will facilitate your business on the path of unprecedented growth.