How to Develop an E-commerce App like Boutiqaat?

Updated 07 Feb 2024
Published 19 Dec 2022
Satyam Chaturvedi 2975 Views
E-commerce app like Boutiqaat

The simplicity of online shopping is a godsend for our generation. You can order with only the click of a button, and when it arrives, it feels like you’ve been given a gift!

One such great experience is provided by apps like Boutiqaat, a Kuwait-based online shopping platform offering an impressive selection of 40,000+ products from international brands and handpicked retailers.

It has become one of the most stylish and trendiest e-commerce platforms in the Middle East for luxurious makeup and beauty products! 

Boutiqaat is not just famous for its products; the e-commerce platform itself is a work of art. Its sleek and modern design is inspired by Middle Eastern culture, making it a pleasure to browse through its array of products.

So, if you have an e-commerce app idea but are wondering how to start building an app like Boutiqaat or how much it costs to develop something like Boutiqaat, don’t worry—we have got you covered!

Why are Beauty and Fashion Apps like Boutiqaat so popular in the UAE?

The UAE is known as a hub of luxury, and Boutiqaat meets this demand with its extensive range of designer fashion and beauty products.

Not only that, but its user-friendly interface and secure payment methods make it an excellent option for online shopping.

Moreover, Boutiqaat also provides customized services such as personal shoppers and styling advice, making it stand out from the rest of the competition.

E-commerce app like Boutiqaat

Gulf and Arab celebrities and social media influencers are often seen promoting Boutiqaat on their social media accounts, increasing its popularity and reach.

Moreover, with the rise of new technologies in the market, developing an app like Boutiqaat has become easier. This means that developing a beauty and fashion app like Boutiqaat is now within reach.

Why should you Make an App like Boutiqaat?

As per Similar web, Boutiqaat has an annual revenue of $100 million and over 7 million active users.

So, if you are already into the Men & Women for Beauty, Skin Care, Fashion & Perfumes business or want to enter this market, developing an app like Boutiqaat is the way to go! 

Moreover, developing an app like Boutiqaat is a great way to increase your online presence. You can offer exclusive deals, discounts, and loyalty programs to enhance user engagement and make them loyal customers.

Developing an app like Boutiqaat can also help you target a wider audience base and get better insights into customer behavior. 

What’s the Market Outlook on the E-Commerce Personal Care Industry?

The Beauty & Personal Care market is burgeoning, driven mainly by the Cosmetics and Skin Care segments.

Revenue for the same in UAE is estimated to grow annually by 0.96% from 2022-2027, totaling US $1.13bn by 2022. Furthermore, online sales will contribute 24% of that amount by 2022.

E-Commerce Personal Care UAE Market Report
Image Credit : grandviewresearch.com

The main reason for this impressive growth is the generational shift as young consumers enter the market.

At the same time, social media, internationality, and eCommerce are having a lasting effect on buying behavior regarding beauty products; trends worldwide are spreading and changing people’s daily beauty routines.

How to Develop an App like Boutiqaat?

Now that you have decided to develop an app like Boutiqaat, the next step is to find the right development partner. The development process would be the same for anyone who wants to develop an app like Boutiqaat.

develop a fashion app like Boutiqaat

The key is to find a partner who understands your business needs and can give you a solution that suits both the budget and timeline.

The development process involves developing the entire framework of the application from scratch, integrating payment gateways, developing web services, developing APIs (Application Programming Interfaces), and developing the application’s front end. 

Here, we have listed the processes for getting involved while developing Beauty and Fashion Apps Like Boutiqaat.

1. Market Research

The first step to developing an app like Boutiqaat is conducting thorough market research and analysis. You can start with knowing your audience and customer base by conducting user interviews and analyzing the target audience with marketing patterns.

You should have a clear vision and set realistic business goals with a predetermined timeline. Once you do your competitive research, you can determine the right features to develop tailored for your target users. 

2. Finding Right Platform

It’s not only about what you’re promoting but also about where you’re promoting. The right platform for your Boutiqaat-like app is vital to reaching the desired target audience. 

For example, if most of your target audience uses iOS, developing an app for App Store is the most effective way to go.

You should also choose the right technology platform for developing your app and sync it with social media accounts like Facebook and Instagram.

3. Designing Appealing UI/UX

Your UX for the app decides your user journey. To create a fashion app like Boutiqaat, you must not sound sale-sy to the customer.

Instead, create a warm, welcoming, engaging experience that makes them stick to your app. 

Choosing an attractive color palette, smoother screen transitions, easy page navigation, and uniform interactivity will enhance the shopping experience and revs smoother purchases. 

4. Build your MVP

MVP, or Minimum Viable Product, is a version of a product with just enough features to be used by early customers so that they can provide their inputs and feedback for future product development.

With a solid MVP, you can have a Boutiqaat-like e-commerce app tailored for your customer base. 

5. Conduct User Testing

When your app is ready to be launched, you can test it with a smaller group of users to determine whether it is ready for large audiences or requires some fixes. 

Examine if new users can use the product seamlessly without any trouble. Many users testing tools, like Maze and Lookback, are available to improve your customers’ UX.  

6. Launch and Marketing

Boutiqaat is one of the most popular e-commerce apps in the UAE and Middle East because it collaborates with high-end celebrities that have a strong online influence on the customer base.

Keeping up with the latest trends and discovering newer methods that will help your app reach users faster is crucial to any new app. 

Now that you know the processes where developing an app like Boutiqaat is involved, you can move forward to developing a top-notch e-commerce platform tailored to your fashion needs. We know it seems daunting, but don’t worry we have got your back! 

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Must have Features for an App like Boutiqaat 

Adding features to your app is just like garnishing the dish. We can’t be sure that all features we add should be helpful for the customers, so developing an app like Boutiqaat requires the most necessary features to be included.

Here’s an overview of the must-have features for a social e-commerce app like Boutiqaat! 

Customers Panel

Sign up or sign in

Your sign-up or sign-in page is the first interaction with your potential customer. Your sign-up or sign-in page should be simple, easy to navigate, and ensure a smooth transition to the app.

Advance search functionality

Boutiqaat lets you search for products or categories within the app tailored to your specifications.

Thus, users can find the exact product they are looking for without wasting their time. An advanced search function improves the user experience of the app.

Easy Checkout  

Everybody is in a rush and tends to opt for faster services. With the Easy Checkout option, customers can add their billing and shipping address seamlessly and place the order with just a few clicks which will encourage the users to use your app in future for quick and efficient purchases.

Order Tracking

Order Tracking enables the customers to view their expected date and time of delivery. It gives information about the package and notifies them of any delays. This will create an overall positive user experience for the customer.

Having customer-centric features in your mobile app will make the shopping experience easier for them.

In addition to advanced features for customers, you need enough managerial functions to run the show behind the scenes.

Here are some examples of what should be included:

Admins and Team Panel

Payment Dashboard

Admin payment dashboard includes all the details about the store, customer transactions, real-time payments, the status of payments, a detailed summary of all the reports, etc.

It must have the option to create access levels for your internal operational team with different permissions on the payment dashboard. 

Product management

With efficient product management, you can ensure that each product in the app meets a particular need of your customer.

With an efficient product management team, you can think of new ideas for the app that will better engage the customers.

Inventory management

When you’re in e-commerce or any retail business, effective inventory management must provide detailed and actionable inventory analysis and control to strategize for future development. 

Performance Tracker

When developing an app like Boutiqaat, you should closely monitor the KPIs. To help you track, measure, and optimize your revenue, you must have a thorough knowledge of the following metrics:

  1. Operating margin costs
  2. Conversion rate per traffic channel
  3. Annual repurchase rate
  4. Cart abandonment rate
  5. Checkout abandonment rate
  6. Cost per acquisition
  7. Customer satisfaction
  8. Gross merchandise volume
  9. Month-over-month revenue
  10. Organic search rankings

Detailed Reporting

Detailed reports are crucial for improving decision-making, predicting future trends, developing marketing plans, and creating a financial budget for the next quarter. 

SEO management 

In an e-commerce business, your revenue depends on a steady stream of new and returning customers. 

To become the most prominent e-commerce app like Boutiqaat, you must invest in high-end advertising tools like Google Ads, Ahrefs, Moz Pro, SEMRush, Google Analytics, and more. 

In an e-commerce business, your vendors and suppliers are a huge part of your business. However, it can get messy to manage suppliers at different locations. As a result, it’s best to create separate dashboards and in-app features for your vendors.

build An App like Boutiqaat

Vendors or Suppliers Panel  

Vendor Dashboard 

A vendor dashboard is essential to an e-commerce business for the following reasons:

  • To obtain a quick, detailed overview of the daily/weekly supplies
  • To ensure products promising you the highest profits are never out-of-stock
  • To re-adjust funding towards the revenue-generating products

Product Management 

Credibility is a critical component of any online business. Vendors must upload authentic product pictures with detailed descriptions.

They must include information about the product use and care for the products, prices, and discounts.

Order Management

Order management system or OMS works around processes like buying the right products, marketing, tracking orders, updating orders, handling inventory, reverse logistics, managing delivery agents, and more. 

OMS facilitates the management of back-end activities to ensure a smooth workflow.

Detailed Reporting 

For an e-commerce business, you must invest in accounting software like Wave, Sage, and FreshBooks to facilitate the workflow.

Maintain your business budget and review your cash flow by creating customized reports for taxes, returns, chargebacks, payments, advertising, etc.

Advanced Features that make your Boutiqaat like App Standout

Advance Features of app like Boutiqaat

Chatbot Integration

Chatbots are a great way to interact with customers, capture leads, make sales, and more.

You can even tailor them to match your brand’s colors and create different templates for various scenarios like customer service inquiries, selling products, issuing discounts, making recommendations based on buying patterns, etc.

Push Notifications

With push notifications, you can keep your customers updated on their payment status, shipment status, order tracking, in-app updates, discounts, offers, and festive sales. This makes your app more accessible and easier to use for users.

Product Recommendation

What sets Boutiqaat apart from other beauty and makeup apps is its focus on customer favorites: celebrities, makeup gurus, and influencers.

Through integration with personalized content from these figures, customers are kept updated with the industry’s latest trends as well as chic styles, beauty & fashion secrets, and expert tips – all available at their fingertips.

This level of engagement not only provides positive user experiences but helps to build strong relationships that will keep them coming back for more!

Price Intelligence AI

By utilizing price intelligence AI, businesses can keep tabs on competitor prices and user buying trends to maintain their own product pricing.

This feature helps e-commerce businesses by ensuring they don’t overprice customers (and risk losing them) or underestimate the cost of production. Price intelligence AI powers dynamic pricing an advantageous tool that can help grow profitability and margins.

CRM integration

A CRM system can help you manage customer relationships and improve marketing strategies. By understanding your customer’s buying patterns, you can offer them personalized recommendations, exclusive offers, and discounts that will keep them coming back for more.

Behavior tracking

The behavior tracking feature helps you see which areas of your app are working well and which need improvement.

You can combine this data with key performance indicators (KPIs) like cart abandonment rate, checkout abandonment rate, and exit pages to figure out where customers are having issues in the process.

Cloud environment

Cloud hosting can help you build an e-commerce app like Boutiqaat by automating processes and making maintenance easy.

This lowers your IT costs and infrastructure, storage, and processing costs. In addition, cloud hosting can help you store, secure, and manage data for your app.

Multicurrency 

You need this feature if you want to expand your e-commerce business globally! If you personalize the experience for customers by supporting multiple languages and currencies, they’re more likely to download and use your app.

The app should also have secure payment portals that accept various types of currency transactions, making it a hassle-free experience for everyone.

So, now you must know everything needed to develop an app like Boutiqaat. It’s best to consult experts who know how to develop an e-commerce app.

Essential Tech Stacks to Build a Boutiqaat like App

Tech Stack for Boutiqaat App

It is critical that you select the appropriate tech stack when developing an Android or iOS app. For example, if you want to create a beauty app like Boutiqaat, you should use the following tech stacks.

  • Real-time Analytics – Bigdata, Apache
  • Front End – React Native, Varnish Software
  • Back End – Django, Redis, Node.js
  • Payments – PayPal
  • Cloud computing – AWS, GCP
  • Database – Cassandra, HBase, MongoDB

How Much Does it Cost to Develop an App like Boutiqaat? 

The cost to develop a fashion app like Boutique ranges anywhere from $100,000 to $200,000 depending on the number of features, tech stack, UX/UI design services, location of the app development company, hourly rate of developers, etc.

Depending on the complexity of the shopping platform, third-party integrations, choice of platform, screens, and more, this price can easily hike. 

Hire E-commerce App Development Company

Why choose Arka Softwares to develop an App like Boutiqaat?

With 12+ years of experience in mobile app development services, Arka Softwares uses the power of a human-centric design and development approach to drive results for our clients.

We are a team of highly skilled mobile app developers who works dedicatedly to turn your vision into reality and impress your customers with a stellar user experience.

Conclusion 

Now that you know everything about developing an e-commerce app like Boutiqaat, you can start developing your own fashion and beauty app.

It’s a great time to jump into the mobile market with a well-crafted Minimum Value Product that utilizes the latest mobile app development technologies.

However, it is advisable to consult with a leading eCommerce Mobile App Development company that can bring out powerful features, robustness, and scalability in your app.

An expert personal care or fashion app developer from Arka Softwares can help you design and develop web & mobile app solutions for your business.

FAQs for E-commerce App like Boutiqaat

  • How to Develop an App like Boutiqaat?

    To develop an app like Boutiqaat, you will need a team of experts who can create features that set you apart from your competitors. We offer end-to-end mobile development services tailored to your specifications and various engagement models that blend innovation, cost, agility, and performance.

  • How much does it cost to build an app like Boutiqaat?

    The cost to develop an app like Boutiqaat ranges from $100,000 to $200,000 depending on the complexity of the shopping platform, desired features, location of the app development company, hourly rate of developers etc.

  • What technology is used to build apps like Boutiqaat?

    The technology stack used to build apps like Boutiqaat includes real-time analytics (BigData + Apache), front end (React Native + Varnish Software), back end (Django + Redis + Node.js), payments (PayPal), cloud computing (AWS + GCP), and database (Cassandra + Hbase + MongoDB).

  • Why should I choose Arka Softwares to develop an app like Boutiqaat?

    With 12+ years of experience developing mobile apps, we have a highly skilled team of developers that uses a human-centric design and development approach to drive results for our clients. Our engagement models blend innovation, cost, agility & performance, making us the ideal choice for developing your dream app.

  • How long does it take to build an app like Boutiqaat?

    The timeframe for developing an app like Boutiqaat depends on the complexity and size of the project but typically takes around 8-10 weeks from start to finish. Contact us today if you have any further questions about developing an app like Boutiqaat or want to get started developing your own e-commerce platform. Our experienced developers are here to help make your dreams a reality!

  • What type of customer support do you offer?

    We provide 24/7 customer support through our experienced team of developers and customer service representatives. We aim to ensure that you have a smooth and successful journey developing your app, so don’t hesitate to reach out if you need assistance!

  • Do you offer maintenance and upgrade services?

    Yes, we offer ongoing maintenance and upgrade services to ensure your app performs optimally. We are always available to answer any questions or aid if needed. Contact us today to get started developing an app like Boutiqaat!

Satyam Chaturvedi

Satyam Chaturvedi is a Digital Marketing Manager at Arka Softwares, a leading app development company dealing in modern and futuristic solutions. He loves to spend his time studying the latest market insights.

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