Have you thought of the plight of those parents when they have to juggle work and children? Are the parents having difficulty in finding a nanny or babysitter in need of an hour? Are the Nannies/babysitter employed for their trust and the skill which help the children engage at home?
There are sets of questions in our heads that pop up like popcorn in the pressure cooker because Parents are not willing to trust any Nanny who is provided with a tap on their phone at their home or work.
The answer is simple we haven’t created an ecosystem for both parents and nannies or babysitters, which is why there is a lack of understanding and trust.
The recent babysitter survey by Care.com has proven that 64% of people don’t trust using the services because they are afraid to put their kid with a stranger.
For the ones who are wishing to start an application, consult a Babysitter App Development Company that understands your requirements.
Every parent is willing to spend their maximum time with kids at home and there are social and professional responsibilities that also need to complete.
Nowadays, every parent has to struggle to find a nanny/babysitter whom they can put faith in and leave their child when they are away for work. It is the upcoming emerging market that has already become diverse with services provided to parents and nannies/babysitters.
According to a recent report by the Bureau of Labor Statistics, the job growth for babysitters is projected to be by 7% from 2016 to 2026 which means there are a lot of growth opportunities on the way for the babysitting agencies.
With the rapidly changing world, we are more focused on careers and the workforce, challenging upcoming opportunities, and desiring a better future for our kids. However, it takes a detour because we haven’t yet prepared ourselves that is hustle between children and work.
According to Statista, there is only 0.4 percent of popularity in parenting and 0.96 percent for families. It shows a small number in comparison to other applications present in the market.
And, there are nearly 181 applications in the market, at least Google Play, but there are less than 50k downloads on their applications. It shows that the market is still investing in it because there is not any potential company that is still able to put itself personally in the place of parents and realize its trust in the services.
Each company focuses on scaling the business without strengthening the core which results in these undesirable results. Other reasons might be such functionality in their application or inconvenient design.
This Sydney-based application lets parents search for babysitters/nannies nearby their homes and connect them to make their contact feasible.
The founder has also led an option for parents to share nannies which means that if parents of both respective children share the same parenting philosophy and working hours.
The application has already its roots in 20 states of America as well as other countries. Here, the parent posts a job with a time for the nanny/babysitter.
Besides that, parents can also search for nannies according to their educational background and skills and include work in the job such as dog walking and help in the homework of their child.
In less than three hours, they would find you a nanny/babysitter, it has been their nature of the company.
Sometimes, it’s hard to find anyone in the specific time frame for the child and put their sole trust in them. Now, Helpr does ID verification, interviews them personally, and regularly checks on the profile of their babysitters/nannies.
The Company has set some strict rules for their Nannies/babysitters that leave no stone unturned in terms of children’s safety.
The service verifies the information submitted, interviews them personally, and asks for three references which are also verified later in the process.
It’s a London-based application that uses social communication in the community and uses the social media platform to connect parents with nannies/babysitters that their friends and neighbors trust.
It also gives freedom to nannies to choose their pricing, in addition, the platform doesn’t charge them. Both parties can review and rate each other.
Minimum Viable Product makes you understand the minimum features required to launch an application, test it with existing users around a region, and make updates when it needs to improve the services.
Before developing it, you need to think of one thing at least that makes your product unique and stands out in the plethora of other babysitting applications.
Focusing on users will provide you with a look into the requirement and gaps which you can fill up with your application. Before putting in new features, you must look into making the main features seamless concerning user experience and try to keep experimenting to find an alternative if it provides a better facility and services to parents.
When you are starting this company, you have thought thoroughly about the parents and nannies. If there are enough parents on your babysitter finding applications, but there are only countable nannies in your service, parents would switch to another to find the aids we surely don’t want.
Here, we have to focus on parents because they are the ones who require our services and provide value to the company. But, that doesn’t make any less for nannies/babysitters, if you don’t have them, parents will not download the application.
Simply, you need a strategy that doesn’t let parents switch to another; they continue to use your services.
Firstly, it begins with your strategy of putting your business into the market and making it visible. The more people join your community, the larger the profit you make. You should invest highly in the marketing of your application so that parents can know about the services and download them. But, there are a few ideas to earn profit:
We all have discussed that parents feel uneasy and uncomfortable first with an idea of a stranger in the proximity of their child, and we have to minimize the fear to turn into potential customers. There are few strategies that will surely subside the current situation.
For those who have purchased your services before, you must ask them to review the babysitter and nannies in three to four lines. It would add extra information and personal experiences of the user.
Parents are also eager to see the background of the person they are hiring for their child and its safety because it gives them a sense of satisfaction and belief. The background check should certify by government authorities that are trusted.
It is necessary because it’s how parents can talk with someone in the company and put their problems and solutions sometimes. Customer Care Services should be fast so that any action or help can be put forward with the priorities on them.
You should design an application with only MVP features that are most viable in terms of use and test them with data to find glitches in the system early and make no mistakes post-development of the application, which might cost you extra money from your pocket.
Check everything about the on-demand babysitter application development that gives you pride in your work, then the post-production launch would surely provide satisfaction with user reviews and recommendations. The more seamless the user experience you would provide to parents the better.
User Panel | Babysitter Panel | Admin Panel |
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There should also be nannies and babysitters management profiles so that anyone can opt for your services. Moreover, your customers should never be put on the waiting list because it gives them a chance to opt out of services and finds another one.
There should be minimum criteria for the selection of Nannies. Some companies prefer personal interviews to let them speak and show their capabilities.
Every company charges the cost of their services per hour, and it’s easy to put this into a requirement. Urban Sitter charges $10.33 for one child and $12.14 for two children, and it also provides a monthly subscription to parents at $19.15. Whereas, Hello Sitter charges the same services for $21 for one child, $23 for two children, and $26 for three or more children.
Some companies charge an extra commission for finding a suitable nanny for them. Other companies ask parents to buy a monthly subscription and offer two replacements if there is any problem. In India, Bangalore-based bookmynanny.com charges $135 to $200 a month, and another company named carepur.com also provides the service for $135 a month.
The cost features depend on your choice of how you see fit and suitable for your users. It also depends upon how many features you are putting into your application, how better you are dealing with the complexities of the app development, and how seamless you are making your application concerning users.
However, the approximate babysitting app development cost would be around 10k US dollars which we have estimated with buying infrastructure for your business in the beginning. There might be extra charges you might have to pay the third party for their help in your services.
We all are well aware of the competition when there are so many companies for the same customer, but it shouldn’t deter you from your unique niche put into the market and experiment. It can seem that this customer base is still somewhere between choosing a service from a trusted babysitter app development company and being afraid of keeping their children in the hands of a stranger.
The suggestion would be before hiring any nanny/babysitter your company should first be satisfied by them because they are the ones spending the time with the child. Any previous irregularities against them should be carefully taken and reviewed. Face-to-face or online interviews and background checks are a must.
Before we end it here, the babysitting market would be worth 450 billion dollars in the industry by the end of 2026. It is the correct time when the market is booming that users are eager to try the service.